Kinzy B: Afrobeats Holds Key to Nigeria’s Economic Growth, Global Cultural Influence
Fast-rising Afropop artiste, Obire Kingsley, popularly known as Kinzy B, has identified Nigeria’s music industry as a major driver of economic growth, job creation and global cultural influence.
Kinzy B made the assertion on Wednesday in Lagos during a media briefing with journalists, stressing that the growing global acceptance of Afrobeats had positioned Nigerian music as one of the country’s most successful cultural exports.
According to him, the international rise of Afrobeats has been driven by the creativity, resilience and originality of Nigerian artistes, who continue to showcase the country’s culture through music, performances and digital platforms.
The Delta State-born singer noted that the increasing global demand for Nigerian music was creating opportunities beyond artistes, benefiting producers, songwriters, dancers, entertainment promoters, digital content creators and other professionals within the creative industry.
He urged emerging artistes to remain focused, consistent and committed to developing their craft, despite the challenges associated with the entertainment industry.
“Upcoming artistes must remain focused and continue to improve their craft. There will always be distractions and challenges, but determination and consistency are important for anyone who wants to succeed,” he said.
Kinzy B Unveils ‘New Energy’ EP
Kinzy B is currently working on his forthcoming extended play, “New Energy,” with plans to shoot a new music video in November 2026.
The project is expected to feature tracks including “Ikebe,” “Money Do,” “We Go Ball” featuring Lit Up, “Kilomi,” “Kayamata,” “God’s Mercy” featuring Wonder J, and “Igegbumadu.”
The artiste said the project would further showcase his sound and artistic identity while introducing his music to a wider audience.
Beyond music, Kinzy B is also a songwriter, author and journalist.
He is a graduate of the National Broadcast Academy, where he studied journalism and developed an interest in media, public communication and social issues.
As part of his literary work, the artiste has written two books addressing social issues, particularly human trafficking and online romance scams.
His writings reflect his interest in public education and raising awareness about social challenges affecting individuals and communities.
Kinzy B also disclosed that plans were underway to launch one of his creative works before the end of 2026.
With his background in journalism, writing and music, Kinzy B is pursuing a multidisciplinary career that combines entertainment, storytelling and social advocacy.
His music is currently available on major digital streaming platforms, including Apple Music and Audiomack.
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