Coca-Cola's Array of Stunning Concerts Lights Up the Christmas Season

Kathy Kyari

Coca-Cola is poised to enthrall audiences with a dazzling blend of music and celebration this holiday season by forming historic collaborations with some of Nigeria's most prestigious events.

Yusuf Murtala, Marketing Director, Coca-Cola says the Company expands its sponsorship to the most popular events in Nigeria, with music serving as the main attraction, in an attempt to appeal to the generation of Coke enthusiasts who would be drinking it after them.

With its history of leading the way in innovative and collaborative music, Coke Studio has had a lasting influence on the music industry. Coca-Cola is now bringing the holiday cheer with its amazing sponsorship lineup, which includes the much anticipated Flytime Rhythm Unplugged performance, which takes place on December 21. This concert promises to be an unparalleled musical experience, delivering a breathtaking spectacle.

Internationally renowned performers Kizz Daniel, Davido, and Asake will be headlining the Flytime schedule on December 23, 24, and Christmas Day, respectively, adding to the concert series' impressive lineup.

There are more celebrations to come, such as the Palmwine Festival on December 23 and the prestigious Nativeland performance on December 22, which let partygoers fully immerse themselves in Coca-Cola's colourful celebration.

Moreover, the Coca-Cola-sponsored "Even in the Day," which takes place on the 23rd, promises daytime happiness, and Asake welcomes in the New Year on January 1st, 2024.

"We are ecstatic to participate in this musical spectacle that encapsulates the December holiday spirit. Music is a potent unifier, and through initiatives like Coke Studio and our series of sponsorships, we aim to facilitate joyous, unified moments especially during the festive season", said Yusuf Murtala.

Coca-Cola invites music fans and socialites to celebrate a memorable December as the year draws to a close. These performances, with a lineup that promises an amazing showcase, are sure to become the tune to an unforgettable holiday season.